HOI-YI VALERIE AU

EDUCATION

Master of Arts in Mass Communication from the College of Journalism and Communications, University of Florida, May 1995.

MA Thesis on prospect research: "Corporate Attitudes and Profiles as Predictors of Giving to Higher Education in Florida."
Courses taken at Graduate Level: Philanthropic Development, Research Methods (including Lexis/Nexis on-line searches, LUIS and ERIC), International Communication as well as Editing and Graphics.
Selected to the honor society of Phi Kappa Phi in 1995.

Bachelor of Arts (Hons.) from the University of Hong Kong, June 1989.

Major in Music, minor in political science, psychology and German.

WORKING EXPERIENCE

Information Resources Manager, Office of Development, Rowan University, Glassboro, NJ.
January 1998-present.

Manage information resources that pertain to fundraising and alumni relations as well as associated computer support systems, both mainframe and PC-based; responsible for the production of prospect research and the maintenance of all fund-raising records for the Rowan University Foundation.

Research Analyst, Office of Development Research, Michigan State University, East Lansing, MI.
March 1996-January 1998.

Prepare profiles on individuals, corporations and foundations and identify new potential donors for the purpose of institutional advancement. Have been specially given assignments on international donors and prospects. Extensive use of on-line databases and internet resources. Supervise student assistants; prepare work manuals and software briefing papers; develop and maintain research bookmarks working tools and databases.

Pledge Processor, University of Florida Foundation, Gainesville, Florida.
October 1995-March 1996.

Verified and edited donor's information and pledges in the ALPHA 4 System; researched confidential data in ADVANCE system; drafted pledge letters; prepared pledge cards and envelopes; transferred solicitation data through network.

Telemarketer, University of Florida Foundation, Gainesville, Florida.
February-May 1995.

Operated TeleDirect CatPlus System; solicited UF alumni and friends; kept alumni posted of urgent financial needs of colleges and departments at UF; verified and updated computerized records.

Customs and Excise Inspector, Customs and Excise Department, Hong Kong Government.
February 1991-December 1992.

Supervised the enforcement of customs and excises regulations at control points; conducted investigations; prepared prosecution files.

Assistant Information Officer, Information Services Department, Hong Kong Government.
August 1989-February 1991.

Researched and responded to local and overseas press inquiries on government issues; prepared and translated press releases; clipped newspaper and magazine articles.

COMPUTER LITERACY

Filemaker Pro; Microsoft Word, Access, PowerPoint and Excel; Aldus Pagemaker; Apple Works; Photoshop
HTML; FOCUS; VISUAL BASIC 4.0; SQL; C++; Macintosh OS 8; Windows 95 Operating System.
on-line searches (Lexis/Nexis, Dow Jones, DIALOG, Dun & Bradstreet, CDA/InvestNet, CDB Infotek, credit bureaus; Directory Net; Internet);
ADVANCE (BSR) database; Student Information System (SIS); SCT IA Plus-2000

LANGUAGE

Chinese, English, written Japanese and 2-year of German study.